Smiley and SmileyWorld’s licensees were out in full force at this year’s Maison & Objet in Paris, Sept. 2-6.
Ten companies across a variety of home categories displayed branded merchandise that features the brand’s signature icons and designs, highlighting the continued expansion of its licensing program.
The licensees who would be displaying new Smiley products include T&F for Smiley kitchen accessories, home décor, plush and more;Alpa (Foxtrot) for SmileyWorld gift collections;Zak! Designs for SmileyWorld kitchenware;Fire Design for Smiley fire extinguishers;Insenso Bali for SmileyWorld lamps;Kleen-tex for Smiley door mats;Incidence for a variety of Smiley merchandise;CM Creation for Smiley photo frames, mirrors, memo and decoration accessories;Leifheit for Smiley scales and ironing board covers; andEasy Peasy for Smiley shoes and bags.
“Smiley is a brand dedicated to spreading positive vibes throughout people’s lives and into their living spaces,” says Nicolas Loufrani, chief executive officer, Smiley. “Whether that is through bold, fun and expressive collections consisting of our SmileyWorld icons or through the truly unlimited, evergreen and unique collections from Smiley. I’m really encouraged by another very strong turnout at M&O from our home décor licensees and I truly believe that our brand mission to spread happiness is really embraced by the home décor market.”