Smiley partners Anteprima for runway bag collection

The Smiley Company has partnered with luxury brand Anteprima for the launch of a unique Smiley winky 3D wirebag line at Milan Fashion Week.

The designer label and Smiley worked together to co-create the ball-shaped bag line, which Smiley said was conceived “with fashionistas in mind.”

The bags are handcrafted with wire cores and produced using “pioneering techniques and design that have inspired Anteprima Creative Director Izumi Ogino’s passion for creativity and luxury.

“We believe above anything, fashion should make you smile and feel good. We are pleased to continue our tradition of partnering with luxury brands like Anteprima to innovate and bring fun, fashion-forward designs to consumers”, said Nicolas Loufrani, CEO of The Smiley Company.

Earlier partners include Lee Jeans, Ami Paris, Boy Meets Girl, Primark, Undiz, Moschino, Hyundai Department Store, Uniqlo, and Anya Hindmarch.

The bags are available for spring/summer 2019.

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