PUMA has associated with Hasbro to create Transformers themed footwear collection.
PUMA will combine the Transformers theme with its RS-X shoe, which is based on the iconic 1980s Running System (RS) line.
“We are proud to collaborate with PUMA, one of the world’s most popular and respected sports apparel brands,” said Nikki Gie, the EMEA director for fashion and home at Hasbro.
“With nostalgia for the 1980s at an all-time high, we are excited to bring together two ’80s icons for the first time: Transformers and the PUMA RS shoe. We hope fans everywhere will rock the Transformers RS-X sneakers when they come out to see even more ’80s vibes in Bumblebee, in theaters this December!”, Nikki further added.
First introduced by Hasbro and Japan’s Takara as a toy series in 1984, the adventures of the robots which can transform into motor vehicles also became a popular cartoon series.
Adam Petrick, the director for brand and marketing at PUMA, said, “We are excited to partner with Hasbro to create a fun collaborative collection that will bring the iconic robots to life. Having achieved global icon status, Transformers make perfect partners to push forward stories of reinvention within the modern-day pop culture.”
Partnering with creative brands to bring consumers a range of appealing products, while pushing
The PUMA x TRANSFORMERS range will be sold exclusively at Foot Locker stores. The launch comes ahead of the release of Bumblebee, the latest movie in the Transformers franchise.