The National Basketball Association and New Era have released the latest edition of ‘New Era NBA Authentics: Draft Series’ collection.
The deal is a part of a multi-year collaboration that names New Era the NBA’s official headwear partner.
To celebrate both the hat line and the 2018 NBA Draft, the two companies have released a short-form documentary starring NBA player D’Angelo Russell.
Check out the collection here:
Each cap in the collection includes original design elements such as custom patches and pins that pay tribute to the local cities that host the NBA’s 30 teams.
Recently, New Era had announced its licensing deal with Brand Virat Kohli by launching an exclusive Kohli Signature Headgear.
The exclusive collection, designed and conceptualized by Virat Kohli, will be manufactured, marketed and distributed globally by New Era. The price ranges from Rs 1200- 2500.
The official online NBA stores are now available in Australia, Cambodia, Japan, Laos, Malaysia, Mongolia, New Zealand, Singapore, Thailand, and Vietnam.
Crafted in 1920, New Era has is a market leader rooted in sports and an influencer of street and lifestyle culture around the globe and also the largest headwear licensing company in the world.