London-based international fashion retailer Karen Millen has appointed Global Brands Group Holding Limited as its international bags and small accessories license partner.
The new global transaction was brokered by IMG, which is a part of the retailer’s growth expansion strategy.
As per the collaboration, IMG will allow for new and exciting opportunities, taking Karen Millen’s bags and small accessories range beyond its standalone stores and online channel into multi-brand environments and global department stores.
Beth Butterwick, CEO, Karen Millen, said, “With a long-standing track record of working with other brands to build their global presence and with their expert level of knowledge in designing beautifully crafted accessories, we are excited about what we can develop collectively, to surprise and delight Karen Millen’s International customer base”
Global Brands has a long heritage in building international brands in the fashion accessories category including Calvin Klein, Kate Spade, Juicy Couture, Michael Kors, All Saints, and Fiorelli.
Mike Hiscock, Managing Director, Footwear and Accessories Europe, at Global Brands Group, said, “This partnership with Karen Millen is an important initiative as part of our strategy to grow GBG’s portfolio of European Fashion Brands. By leveraging our design and distribution expertise, we see significant opportunities for growth in bags and small accessories”
The first accessories and bags collection is set to launch internationally, instore and online, for the AW19 season.