UFC partners with Bixler to launch new athlete-inspired jewelry collection

UFC, the world’s premier mixed martial arts organization, announced a new multi-year licensing agreement with Bixler, North America’s First Jeweler. The partnership, negotiated by IMG, grants Bixler the rights to manufacture and distribute UFC and MMA athlete-inspired jewelry in the United States and Canada, as well as globally via its online portal.

“As America’s First Jeweler with more than 230 years of experience providing customers with exquisite fine jewelry collections, it is a privilege to partner with a brand of Bixler’s caliber to offer exceptional UFC merchandise,” UFC Senior Vice President, Global Consumer Products Tracey Bleczinski said.

The collaboration offers an expansive selection of rings, cufflinks, necklaces, bracelets, and earrings for men and women. With prices starting as low as USD 89, the initial product offering will include the following collections:

  • UFC Elements, featuring UFC colors and stackable designs;
  • UFC Classics, featuring the UFC signature logo and glove icon;
  • UFC Octagon®, featuring the iconic shape and design elements;
  • UFC 25th Anniversary, limited edition designs;

Designs include subtle engravings and gemstones such as ruby, white sapphire, light citrine, and black and white diamonds to accentuate the pieces. Sterling silver styles, finished in black rhodium plating, with black onyx elements offer a modern and masculine edge to the men’s collections.

“Bringing the world of jewelry together with this global sports organization gets our adrenaline pumping. We share the same passions, perseverance, and love for the craft as our partners at UFC,” Bixler Chief Executive Officer and President Perry Sporn said.

In addition, UFC and Bixler are also unveiling UFC athlete inspired collections to recognize one of the most highly anticipated bouts in combat sports history. The collections feature a variety of eagle designs to recognize UFC lightweight champion Khabib “The Eagle” Nurmagomedov, along with numerous Irish-influenced pieces designed to celebrate former UFC lightweight and UFC featherweight champion

Each piece will be custom handcrafted by jewelry artisans in Montreal, Quebec, Canada, based on the material, gemstones, and size selected by the consumer. Additionally, the collections will be available worldwide through UFC partners.

The products will also be sold at UFC events, select retail outlets and online at Bixlers.com, UFCStore.com, UFCStore.eu and UFCStore.com.au.

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