Hearst Magazines announced a licensing agreement with Gina Concepts, a subsidiary of Gina Group, to develop its first Cosmopolitan-branded cosmetic bags and accessories collection.
Commenting on the partnership, Steve Ross, Global Chief Licensing Officer and Head of Brand Development, Hearst Magazines said, “Cosmopolitan is a champion of fashion and beauty in every form, and with this new line of cosmetic accessories, beautiful and functional design is at the heart of every piece allowing ‘Cosmo Girls’ of all ages to express their own unique style.”
The partnership was brokered by IMG, Cosmopolitan’s global licensing representative.
The collaborative new line includes makeup brushes, bags, and other tools including sponges, eyelash curlers, and tweezers.
“The line is carefully curated with the Cosmopolitan reader in mind. She is always up-to-date on the latest trends and this exciting new partnership – with a vibrant, empowering, and youthful attitude – will ensure she’s always feeling and looking her best too,” said Lenny Salama, President of Gina Concepts.
The line will range in price from USD 2.99 to USD 24.99.
The Cosmopolitan-branded line of Gina makeup tools and accessories are currently available at Nordstrom and Amazon.
Cosmopolitan is the best-selling young women’s magazine in the US and the largest young women’s media brand in the world.