Turner’s Cartoon Network Enterprises have teamed up with Italian sportswear label Diadora to launch an exclusive global capsule collection featuring the critically-acclaimed Adult Swim series, Rick and Morty.
The Diadora X Rick and Morty line of footwear and apparel include a retro-style track jacket, a hoodie, a t-shirt and two models of sneakers, each sporting the iconic faces of the much-loved lead characters from the series.
In addition, the color palette for the collection mirrors that of the clothing worn by Rick and Morty themselves – a subtle homage designed with the Rick and Morty super fan in mind.
Rick and Morty is the half-hour animated hit comedy series on Adult Swim that follows a sociopathic genius scientist who drags his inherently timid grandson on insanely dangerous adventures across the universe. Rick Sanchez is living with his daughter Beth’s family and constantly bringing her, his son-in-law Jerry, grand-daughter Summer, and grand-son Morty into intergalactic escapades.
Rick and Morty stars Justin Roiland (Adventure Time), Sarah Chalke (Scrubs), Chris Parnell (Saturday Night Live) and Spencer Grammer (Greek). The series is created by Dan Harmon (Community) and Roiland who also serve as executive producers.
Cartoon Network Enterprises (CNE) is responsible for building consumer products and merchandising programs for a wide range of brands by securing and supporting long-term licensing partnerships across all categories.