Black + Decker ties up with Stovekraft

In a tie up with domestic small appliances maker Stovekraft, Black + Decker, wholly owned subsidiary of the listed US firm Stanely Black+Decker has expanded its licensing programme in India.


Black + Decker, which makes power tools, home products and outdoor power equipment, will introduce home appliances including food processors, cooktops and air coolers among others in the Indian market, read a company statement.

Stanley Black + Decker senior licensing manager, Europe and emerging markets Amit Datta said, “In line with our vision to be a sustainable global diversified organisation, we regularly review our strategic approach.”

The partnership was led by brand licensing agency LicenseWorks, the statement said, adding that the entities will set up a pan-India service network for the same.

Black + Decker, which makes power tools, home products and outdoor power equipment, will introduce home appliances including food processors, cooktops and air coolers among others in the Indian market, read a company statement.

Stanley Black + Decker senior licensing manager, Europe and emerging markets Amit Datta said, “In line with our vision to be a sustainable global diversified organisation, we regularly review our strategic approach.”

The partnership was led by brand licensing agency LicenseWorks, the statement said, adding that the entities will set up a pan-India service network for the same.

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