In an announcement it has been revealed that the Licensing Expo China will hold its second annual event from July 25to 27,next year at the National Exhibition Convention Center, Shanghai.
Due to the Chinese licensing industry’s continued growth, the event’s space has been widened 20,000-square-meters that will feature a number of brands spanning animation, film/TV/broadcast, entertainment, sports, games, museum/culture/art, corporate brands and character brands.
Select exhibitors who have already confirmed their presence include Alpha Animation Brand Management, Fantawild Animation, Shanghai Animation Film Studio and UYoung Culture & Media Co., among others.
This year’s Licensing Expo China will also place host to several specialized zones catering to trending licensing categories. The Film, Television and Entertainment Zone will cover film, TV, video, gaming, entertainment and more.
In addition to the show, Licensing Expo China and LIMA will organize and host the second annual China Licensing Awards that honours renowned experts, industry leaders and media for their innovation and creativity.
A Licensing Seminar Program will also take place during the three-day event. The Seminar Program will be supported by LIMA and will see industry experts discuss trends, share their knowledge and provide insights to help others grow their licensing businesses.
“We’re excited to be working with LIMA and our UBM China colleagues to bring Licensing Expo China back to Shanghai in July. The expanded floor plan and new zones will mean more exhibitors and an easy-to-navigate show floor,” says Jessica Blue, senior vice president, Global Licensing Group, UBM. “The new Matchmaking Service will provide attendees and exhibitors with a way to enhance the quality and success rate of meeting and grow their businesses.”
This year’s show will also be co-located with CBME, the world’s largest children’s tradeshow, for the second consecutive year.
