Licensing Expo, the world’s largest licensing industry event, that will take place on May 23-25 at the Mandalay Bay Convention Center in Las Vegas, will showcase the creations of artists and designers to a large audience of brand owners, licensees and retailers at the annual show.
Art licensing encompasses everything from individual artists who support their endeavours via licensing to established businesses and organizations that create or own art and design.
This can be used to decorate a range of products. Examples of art and design can be seen across home décor, homewares, textiles, giftware, fashion and traditional prints with $1.439 billion in retail sales of licensed merchandise worldwide in 2015, according to the LIMA Annual Global Licensing Industry Survey 2016 Report.
“Twenty-three percent of attendees at Licensing Expo manufacture and license in the art and design category,” says Jessica Blue, senior vice president, licensing, UBM.
“Each year, new and returning attendees are treated to innovative displays and diverse imagery across the show floor where they can always see something new. The Expo provides art and design-related guests a full, well-rounded experience while offering exposure to brands of all types,” she added.
Art and design exhibitors and brands represented at the 2017 show include: Art Brand Studios, Artestar, Carolyn Blaylock, Jim Benton, The Brand Liaison, The Buffalo Works, Sean Danconia, Jenny Foster, JD Shultz Artwork, Giordano Studios, JQ Licensing, Kellyportfolio Illustrations, Thomas Kinkade and Pink Light Studio, among others.
Also supporting exhibitors and attendees including those in the art and design category is the Matchmaking Service that allows registered attendees and exhibitors to sear for, connect and schedule meetings with potential licensing partners before and during the event.
