The 16th Hong Kong International Licensing Show, the world’s second-largest and Asia’s largest event of its kind, attracted a record of more than 22,000 visitors from about 100 countries and regions.
Organised by HKTDC, the three-day fair held from January 8-10. The seventh Asian Licensing featured around 30 speakers from renowned brands global licensing experts, which henceforth, drew more than 1,500 attendees.
Licensing Corner’s Editor-in-Chief Rutika Malaviya visited the expo and had one of the best experiences. Check out some of the pictures from the event.
The Asian Licensing Conference 2018 shed insights on the latest trends in the licensing industry, ranging from location-based entertainment, corporate branding, to legal and operational tactics.
The HKTDC arranged several overseas buying missions, including Chinese mainland and overseas delegations. Over 600 business-matching meetings were arranged. During the show, the Asian Licensing Association staged the Hong Kong Licensing Awards 2017, with several brands of Licensing Show exhibitors among the awardees, including Bodhi & Friends, SHIBE and Oki Kiki.
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to creating opportunities for Hong Kong’s businesses.