Hong Kong Licensing Show witnesses 22,000 visitors, check out few glimpses

The 16th Hong Kong International Licensing Show, the world’s second-largest and Asia’s largest event of its kind, attracted a record of more than 22,000 visitors from about 100 countries and regions.

Organised by HKTDC, the three-day fair held from January 8-10. The seventh Asian Licensing featured around 30 speakers from renowned brands global licensing experts, which henceforth, drew more than 1,500 attendees.

Licensing Corner’s Editor-in-Chief Rutika Malaviya visited the expo and had one of the best experiences. Check out some of the pictures from the event.

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The Asian Licensing Conference 2018 shed insights on the latest trends in the licensing industry, ranging from location-based entertainment, corporate branding, to legal and operational tactics.

The HKTDC arranged several overseas buying missions, including Chinese mainland and overseas delegations. Over 600 business-matching meetings were arranged. During the show, the Asian Licensing Association staged the Hong Kong Licensing Awards 2017, with several brands of Licensing Show exhibitors among the awardees, including Bodhi & Friends, SHIBE and Oki Kiki.

Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to creating opportunities for Hong Kong’s businesses.

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