UBM’s Global Licensing Group has won a Connectiv Innovation Award in the ‘Leveraging Ecosystem Partners’ category for its successful global expansion strategy.
The Connectiv Innovation Awards, which recognize the best, most forward-thinking work in the business-to-business media and information space, disclosed the Global Licensing Group as the award winner during a ceremony in New York on Sept. 28.
The Global Licensing Group is responsible for Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo China, NYC Licensing Summit and License Global.
“For the Global Licensing Group, our events are core to our business and it’s thrilling to be recognized by the Connectiv Innovation Awards for the strides we’ve made to deliver our show offerings to a larger global audience,” said Jessica Blue, senior vice president, Global Licensing Group, UBM. “We’ve implemented some fantastic new initiatives across our portfolio, and we intend to keep innovating and streamlining our global reach to ensure we deliver the best possible experience to our exhibitors and attendees,” she added.
Since its acquisition by UBM, the Global Licensing Group has shown a commitment to growth in the worldwide licensing industry. Receiving this award will further illustrate the group’s contribution to the industry as a whole and its commitment to fostering meaningful relationships between licensees and licensors on a larger scale.