Event Merchandising gearing up for Lumiere London

Lumiere London is to take place between January 18 and 21 when more than 50 artworks will reimagine London’s architecture and streets, transforming the city into a dazzling nocturnal art exhibition.

On that ground, Event Merchandising is readying for the return of the UK’s largest light festival havinworked on a range of glow in the dark products.

To get into detail, the Merchandising company, in partnership with Artichoke and Visit London has produced a range of glow in the dark souvenir products including a guide book with a fold out map. The items will be sold at 12 special stand locations throughout the key areas near to the displays in the city.

Various other stockists taking part in the exhibition include Heals, the My Hotel chain, as well as the National Theatre.

The online shop is also promoted via the Visit London Lumiere website where you can download the map and donate to support the festival.

Visitors to this year’s festival will be able to imagine a world under water at Kings Cross; take a journey through time from the Belle Epoque to the present day at the Hotel Cafe Royal in Regent Street; see the Northern Lights in Grosvenor Square; discover a nocturnal wonderland in the middle of Leicester Square; marvel at Westminster Abbey painted in glorious technicolor; watch shape-shifting animations in Leake Street; and stroll through an undulating tunnel of light at South Bank.

Jeremy Goldsmith, managing director of Event Merchandising, said, “We are thrilled to be involved in the largest art festival in the UK this year.It has been a monumental task to put together the programme for this event, as well as the complicated logistics of vending at multiple sites across London. The experience gained from working on the Olympics and Jubilee has been invaluable and this is set to be a wonderful event for everyone.”

In 2016, 1.3 million visitors made their way around the city to see the inaugural Lumiere London.

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