CMC’S Playground 2018 will be held from July 3-8 at UK’s Sheffield

The Children’s Media Conference (CMC) has announced the 2018 dates for Playground, its ground-breaking interactive digital art exhibition for children, families and CMC delegates.

Playground is a week-long show of everything that’s new in play-along digital technology for kids. Children and their mums, dads and teachers can come to the Millennium Gallery in Sheffield and play with all the activities such as VR games and new cutting-edge digital toys. No charges will be levied for attending the event.

Alongside the exhibition will be Maker activities where kids can play and get their hands dirty with fun arts and crafts with things such as ‘electrical dough’ and ‘electrical paint’.

Sharna Jackson, the show’s curator, said, “This year, the Playground show is subtitled Music/ Response. Through music, we’re able to express every emotion, and with the content we’re asking a number of questions: In these divided times, is music and rhythm key to cohesion? How do we create empathy and understanding through sound? How do we use sound to connect to ourselves and each other?”

Arts Council England (ACE) is the new supporter of Playground with its recent agreement to fund the exhibition for the first time. Dubit, the research and strategy company based in Leeds, are Playground Founding Sponsors.

Kathy Loizou, Co-founder and Director of The Children’s Media Conference said, “2018 will be our third event and we are delighted to have financial support from The Arts Council for the first time. It represents a vote of confidence for our work. As a result of this funding, we are able to move into the Millennium Gallery and produce an even bigger and better exhibition for the benefit of local kids and families.”

Primarily targeted at the age group 5-12 years, organizers say the exhibition is can be attended by one and all for free during opening hours.

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