Licensing Expo China, sponsored by Licensing Industry Merchandisers association (LIMA), announced that the China Licensing Awards is returning for the second year in a row.
These awards recognize the licensing industry’s renowned experts, industry leaders and media for their innovation and creativity.
Winners of the awards will be honored at the China Licensing Awards Ceremony on July 25, 2018, during Licensing Expo China.
Returning to Shanghai, Licensing Expo China will feature brands in Animation, Film/TV/Broadcast, Entertainment, Sports, Games, Museum/Culture/Art, Corporate Brands, and Character. Additionally, for the second consecutive year, the world’s largest children’s tradeshow, Children Baby Maternity Expo (CBME), will be co-located with Licensing Expo China.
The China Licensing Award nominations will be submitted through an online ballot and assessed by a panel of licensing industry experts from all over the world. The nominations are evaluated on originality, creativity and excellence of China’s licensors, licensees and retailors that are facilitating the communication and development of China’s licensing industry. This year, four new award categories will be introduced to specifically recognize emerging licensing marketing trends in China.
China Licensing Awards 2018 categories include:
- China Property of the Year
- Licensed Promotion of the Year
- Corporate Brand/Fashion/Lifestyle Program of the Year
- Location-Based or Experiential Initiative of the Year
- Best Licensee of the Year
- Film/Television/Media Program of the Year
- Best Retailer of the Year
- Gaming Property of the Year
- Museum/Gallery/Art Property of the Year (NEW)
- Licensed Product of the Year – Softlines (NEW)
- Licensed Product of the Year – Hardlines (NEW)
- Young Property of the Year (NEW)
The 2017 China Licensing Awards winners included Super Wings, Angry Birds, Paul Frank, Barbie, Peppa Pig, SpongeBob, PAW Patrol, Doraemon and Thomas and Friends.
This year the fair will cater to three trending licensing categories by offering specialized zones on the show floor including:
- The Film, Television and Entertainment Zone
- The Museum, Culture and Art Zone
- The Gaming Zone
In addition to the new zones on the show floor, Licensing Expo China will also debut Matchmaking Service, which will help connect licensees and licensors at the event. Other additions include the China Licensing Conference, which is a program of licensing seminars that will discuss industry trends, and provide insights on how to grow a licensing business throughout the three day show.
Licensing Expo China 2018 will take place July 25-27, 2018 at the National Exhibition and Convention Center in Shanghai.
