Licensing Expo China has organized a seminar that will take place in conjunction with the inaugural show from July 18 to 20.
The seminar which will take place at the NECC in Shanghai will be free to all attendees of Licensing Expo China.
Highlights of the programme include a keynote address by Kermid Rahman, VP and GM at Disney Consumer Products & Interactive China on July 18. A panel discussion on the licensing opportunities in the China film market moderated by License Global publisher Steven Ekstract.
It will feature PC Xu of Oriental DreamWorks, Andy Anderson of DMG Motion Picture Group and Nancy Jiang of IQIYI. “Turning Game Licensing into Real Money” with Vincent Ye of Rovio Shanghai. A workshop on how to chose licensing properties hosted by LIMA China managing director Tani Wong.
A panel discussion on location-based entertainment that will be moderated by Isaac Wu Chen of Beijing Lewan Brand Management and will feature executives from Animation International, Discovery Adventures Park, Guandong Winsing Company and Fantawild Holdings.
A panel discussion on the licensing of lifestyle brands in China moderated by LG’s Steven Ekstract and featuring executives from China Brands Group, SEMK Products, Brandgenuity and Enzo e Partners and a series of presentations on new opportunities for art and museum brands featuring executives from Smithsonian Licensing, Alfilo Brands and Shanghai Ruihe Culture & Art Development Co.
