Marketing Immersion has got into deals with several licensees for its client Butter Love, owner of the Lolli and Sugar Coast brands.
Lolli, an influencer brand and a fashion favourite of celebrities, bloggers and runway designers, has a huge following among teens, tweens and women.
Lolli started as a swim brand the products of which have been in the specialty and upstairs market globally for almost a generation.
Lolli is famous for their Bow Bottom design and girly, flirty, friendly, fun personality in their styles. The Lolli Swim collection has been featured in the Sports Illustrated Swimsuit edition for the past 4 out of 5 years and is seen on the bodies of the glam crowd.
In 2017, Lolli entered the mass market with an incredibly successful retail program under the banner Sugar Coast by Lolli, now being promoted as an exclusive swim collection for mothers, daughters, sisters and friends at Mass Market Retailer (not sure what to put instead of Target).
Marketing Immersion has also announced the ACI footwear licensing deal for Lolli and Sugar Coast by Lolli footwear for both the upstairs, specialty and mass market.
ACI International has been a leading manufacturer, distributor and a marketer of men’s, women’s and children’s footwear brands for over thirty years and are footwear licensees of some of the top brands in the world.
“We were attracted to the Lolli and Sugar Coast brands because they are in a league of their own with nothing else in the market place that is comparable. Their success at Target was also attractive and compelled us to come on board.” Shared Sean Mitchell, EVP Licensing of ACI.
In addition, Marketing Immersion announced the onboarding of SBH Intimates of The Moret Group with the Lolli and Sugar Coast brands for intimate apparel, lounge and sleepwear the designs of which will embrace the fun, sunny and flirty style of Lolli.
For over 40 years, The Moret Group has been a leading manufacturer of apparel and accessories. From their roots in making women’s active wear, The Moret Group has grown into a multi-divisional company with over 20 brands producing apparel, sleepwear, intimates, outerwear, bags, socks, watches and more. Reaching all tiers of the marketplace, The Moret Group goods are significantly represented in the largest retailers nationwide and around the world and are a powerful match for Lolli and Sugar Coast by Lolli.