Danone India has roped in the captain of U-19 Indian cricket team Prithvi Shaw as the brand ambassador of its popular protein brand Protinex.
The cricketer will be the face of Protinex for the next five years and would feature in key brand campaigns and initiatives.
With its high-decibel, 360-campaign, Protinex has been on a journey to educate consumers about the relevance of protein in daily diet. With this association, Protinex intends to spread the message of protein across age groups with the influence of Shaw Shaw.
Himanshu Bakshi, Director, Marketing, Danone India, said, “As thought-leaders, we at Protinex always aspire to think ahead of the curve, whether it’s the potential of protein or next cricketing sensation. Shaw is a young sportsman who resonates well with the brand’s promise and his association will support the brand drive the message of protein rich diet for active lifestyle and good health. We wish him a wonderful World Cup and a promising future.”
Currently, as the captain of the India U-19,Shaw is in New Zealand leading the boys in blue for the ICC U-19 World Cup.
The 18-year-old Mumbai boy first caught attention in 2013 when he scored 546 off 330 balls in a Harris Shield Match and since then there has been no looking back.