Toronto-based content producer and distributor Portfolio Entertainment has signed its first deal with Chinese VOD service iQiYi that has picked up the production company’s toons like The Cat in the Hat Knows a Lot About That! and Doki. The shows will be dubbed into Mandarin and subtitled in English for the platform.
Both the sixty x half-hour The Cat in the Hat Know a Lot About That! and 26 x half-hour Doki are already airing throughout Asia but the deal will have Portfolio breaking into Mainland China’s digital environment on the popular SVOD platform.
Interstingly, iQIYI had claimed to have 20 million paid subscribers as of last year. Its mobile version, meanwhile, has grown to become the most-used online video app in China, active on 120 million devices daily.
The news comes a week after Portfolio announced it would be expanding its pre-school and kids distribution slate with two new animated series and the second season of CBeebies live-action series Do You Know?