Sony LIV launches kids Channel ‘LIV Kids’

SonyLIV, the complete digital entertainment platform with content for audiences across genres, has announced the launch of LIV Kids, its premium content especially designed for children

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Popular nursery rhymes such as ‘Pop Goes the Weasel’, ‘Twinkle Twinkle Little Star’, ‘Humpty Dumpty’ and ‘Wheels on the Bus’ will be now available on SonyLIV.

LIV Kids, according to a statement, will also introduce engaging and entertaining content for kids in future.

Enabling its user to discover fresh and diverse high-quality content, SonyLIV’s diverse array of entertainment offerings has consolidated its position as the one-stop shopfor all video entertainment solutions. The latest move underlines SonyLIV’s commitment to provide highly relevant content to usersacross age groups and be the preferred digital entertainment destination for viewers in India.

Uday Sodhi, EVP and head – digital business, Sony LIV says, “Children make up 39% of the Indian population and comprise a vital consumer segment with specific entertainment requirements. SonyLIV’s commitment to providing the best and most relevant user-centric entertainment content is the reason behind the launch of LIV Kids. With the category offering an exciting range of nursery rhymes which are both fun and informative,we are confident that our younger audience will enjoy our latest addition to the fullest. We will be looking to add more content for kids on our platform in the near future.”

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