Sanrio has teamed with the UK holiday resort Butlins to bring its cast of popular Mr Men and Little Miss characters to three destinations across the UK.
The three year partnership will see Butlins incorporate Mr Men and Little Miss characters into the resort’s Just for Tots holiday activities.
The initiative will bring costume character meet and greets, Mr Men and Little Miss silent cinema screenings to daily live shows and a host of Mr Men and Little Miss goodies for youngsters and families to buy on site.
The campaign has been launched as part of the ongoing celebrations around Mr Men and Little Miss’ 45th anniversary.
Created by Roger Hargreaves, the MR Men and Little Miss book series has sold in its millions across the globe and has introduced over 80 quirky characters to kids and families over its history.
“This is a great partnership for both brands and it will be great to bring the Mr Men and Little Miss characters to life at the live shows across the three Butlins resorts,” said Sabrina Segalov, Mr Men licensing manager, Sanrio.
“The script already looks great and we can’t wait to kick off celebrations with Butlins this year.