Roald Dahl’s BFG enters into bath products, partners Bloom and Blossom

The Roald Dahl Story Company has partnered with Bloom and Blossom, a solution-focused skincare brand, for a new bath, bedtime and book collection inspired by Dahl’s classic tale ‘The BFG’.

“We’re delighted to be partnering with Bloom and Blossom on this incredible range,” the Roald Dahl Company said in a statement.

The BFG is a 1982 children’s book written by British novelist Roald Dahl and illustrated by Quentin Blake. It is an expansion of a short story from Dahl’s 1975 book Danny, the Champion of the World. The book is dedicated to Dahl’s late daughter, Olivia, who died of measles encephalitis at the age of seven in 1962.

Bloom and Blossom will promote a positive bedtime routine and quality sleep for children with a range of shampoo, body wash, bubble bath, conditioner and a dream catchers pillow spray.

The special edition will also include a special edition BFG book.

“The dream catchers pillow spray is the perfect addition to a nightly bath, book and bedtime routine to encourage sleep and most importantly- dreams,” the company added further.

The exclusive range is now available online at Ocado.com and BloomandBlossom.com.

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