Pathé Live Kids initiative makes Masha and the Bear a hit in France


Pathé Live Kids, a new initiative that shows exclusive kids content on the big screen, has made box office ring in the French market with as many as 90,000 cinema admissions recorded for screenings of exclusive Masha and the Bear content.

The show, which screened on weekends and in school holidays, offered six brand new Masha episodes all brought together in a feature-length show with a presenter introducing each episode and interacting with the audience. Screenings started in early January. But due to high demand, the screenings were extended by two weeks.

Pathé Live Kids has also seen recordings of hit stage shows T’choupi and TroTro hitting cinema screens whilst mega-brands Fireman Sam and Bob the Builder are set to follow with two new 60-minute features the global premiere of Bob the Builder: Mega Machines and the European premiere of Fireman Sam: Alien Alert. All content is exclusive to Pathé Live in France, Switzerland and Belgium and has never been seen before.


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