Pocoyo, the Kids’ Ambassador for Earth Hour 2018, will be joined for this year’s edition of the global initiative by his brand-new sidekick, Nina.
The event will take place on March 24 and aims to raise awareness among the world’s littlest citizens of the importance of protecting the planet.
Nina, the latest addition to the Pocoyo gang, lives in the wilderness among plants and flowers, and is a true nature-lover.
The two characters will be taking part in the initiative #Connect2Earth to raise awareness among little ones on climate change, nature and the environment and the importance of looking after our planet, organized by the WWF (World Wide Fund for Nature).
Once again, this year, millions of global citizens, institutions and organizations will join forces for Earth Hour and turn off their lights from 8.30 PM to 9.30 PM to raise awareness of the loss of nature caused by climate change and to show their commitment to protecting the planet.
Pocoyo, Nina and the rest of their fun-loving gang will be launching their very own campaign to promote the protection of the environment to help little ones learn to care for their surroundings and have fun at the same time. Among other initiatives, the website Pocoyo will have a range of educational games, activities and craft ideas available to download.
Pocoyo’s YouTube channel will feature the exclusive video “Pocoyo connects to Earth”, a catchy tune that emphasizes the importance of looking after our planet and protecting nature.
In addition, the Earth Hour 2018 website will feature a whole section dedicated to Pocoyo, the Kids’ Ambassador for the initiative, where kids and grown-ups alike can help the characters from the show to take care of our planet.
In the twelve years since its creation, Pocoyo has become one of the top international kids’ brands and is currently broadcast in 150 markets with outstanding audience figures. Last year, Zinkia, the producer of the series, stepped up its digital strategy with the launch of its new fourth season, featuring a total of 26 episodes and a brand new female character: Nina.
Earth Hour started eleven years ago in Sydney as a symbolic gesture to raise awareness of climate change. It has become the world’s largest grassroots movement for the environment and is a call to action to safeguard our planet. Last year, millions of individuals took part in the initiative, and 7,000 cities in 187 countries switched off more than 12,000 monuments and landmark buildings to shine a light on climate change and the environment.
Who is Pocoyo?
- Pocoyo is an animated series full of learning and laughter.
- Pocoyo’s curiosity leads him and his friends – Nina, Elly, Pato, Loula, Sleepy Bird, Fred, Baby Bird and Caterpillar, among others.
- They embarked on a series of adventures, in a world where colours, shapes and music generate high-impact visual content enjoyed by kids and adults alike.