London based Live Company Group PLC on announced that it has signed a licencing and merchandising agreement with Licensing Management International Ltd. Shares in children’s entertainment and education brand Live Co were up 6.7% at 61.33 pence Wednesday in London.
LMI is a marketing consultancy and licencing management company which offers brand licencing. LMI is now Live Co’s agent with respect to finding licencing and merchandising partners for Live Co’s BRICKLIVE branded merchandise and products.
These products will be sold at Live Co’s BRICKLIVE tours, shows, and events. BRICKLIVE is an interactive experience built around LEGO bricks.
Terms of the licencing and merchandising agreement, which runs through to December 2025, have not been disclosed.
Live Co Executive Chair David Ciclitira said: “I’m thrilled the company has partnered with LMI to accelerate the BRICKLIVE merchandising strategy of products to be sold at BRICKLIVE shows, tours and events. LMI has a wealth of experience in both merchandising and licensing products and goods, working successfully with well known, global franchises, such as Game of Thrones, and I’m therefore delighted to be working with LMI to develop the BRICKLIVE products.”