Lawless Entertainment announced the conclusion of a deal with Card.com for the popular children’s property, “Eddie is a Yeti.” Card.com will develop; promote licensed re-loadable GPR Debit and Credit cards worldwide in the deal.
CARD.com is a licensed, financial services program that uses branded content to issue licensed re-loadable GPR Debit and Credit cards to customers and consumers, via geo-targeted marketing through assorted social media channels.
Lawless Entertainment worked closely with Linda Castillon, Senior Vice President of Licensing at Card.com, and she is thrilled to see this deal come together.
“Eddie is a Yeti” – Toon Goggles’ first entry into original content and merchandising – is an exciting new property targeted to children ages 4-7. This dynamic 3D animated, short-form children’s series follows the wild adventures of Eddie, who happens to be a yeti, and his best friend, 9-year-old Polly, who must keep Eddie in disguise, out of trouble and always entertained. It is co-produced by Mondo TV, who is handling overseas distribution and merchandising.
Eddie is a Yeti is promoted across Toon Goggles SVOD platforms and as an app on iOS, Android, Windows 8 and all Sony Phones and tablets.
“‘Eddie is a Yeti’ is a fun and entertaining brand that appeals to both boys and girls that already has a strong fan-base worldwide,” said Catherine Malatesta, President of Lawless Entertainment, “Eddie is a Yeti’s” agent for licensing, merchandising, and publishing in North America.
“The great character design and huge online appeal of Eddie as one of Toon Goggle’s top performing shows should make Eddie a star brand on Card.com,” says Lee Adams, Chief Creative Officer/Toon Goggles.