Honda Motorcycle and Scooter India (HMSI) has added a fun element for thousands of families in NCR with the inauguration of its ‘Road Safety with Chhota Bheem’ awareness drive at Kidzania, Delhi NCR.
Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India, said, “Chhota Bheem is a role model for not just kids but the entire family. With the unique Road Safety with Chhota Bheem awareness drive, Honda is making families in NCR learn the importance of road safety to become disciplined and safe road users.”
“And what better platform to spread this awareness than Kidzania, a place where hundreds of children and families come to experience learning through fun. At the core of our drive are children, whose role as influencers in their family is often underestimated. This drive is a huge platform for us to connect, inculcate road safety measures and promote good riding habits amongst families.”
Through dance, music and masti Chhota Bheem and his best buddy Chutki urged families to follow healthy road safety habits such as – importance of zebra crossing, meaning of different road signs, abiding traffic rules, importance of protective gear and wearing ISI certified helmets while riding a two-wheeler.