Fun Union announced an exclusive Master Licensing Agreement with Promotional Partners Worldwide (PPW) for the territories of China, Hong Kong, Macau, and Taiwan.
The creator and distributor of entertaining and educational children’s animation series Fun Union will now be able to expand the presence in China of two of its brands: BabyRiki and KikoRiki.
PPW will identify licensees and accelerate the development of FUN Union’s brands across consumer products, books and publications, theme parks, live shows, digital apps, and video games within the greater China region.
“Having PPW as a partner vouches for the popularity and potential of the brands. Our characters and content are already well-loved and we are confident that alongside PPW we will build a successful franchise. Our new content for China is tailored just for children and parents in the region, and with PPW we are thrilled to be able to extend our presence on-line and off-line,” said Fun Union CEO Christine Brendle.
In addition to children’s animations and content, Fun Union also provides a dedicated network of resources for parents through its BabyRiki and KikoRiki brands, with a digital universe, live shows, and cutting-edge app technology.
“The unique track record of the Riki brands, including BabyRiki and KikoRiki makes us confident about their potential in Greater China. At PPW we look for high quality content and entertainment, and we’re anticipating enormous success for the Riki Franchise in the region and beyond,” said PPW CEO Ivan Chan.
Fun Union creates and distributes positive, premium children’s content that bridges the online and offline worlds.
Promotional Partners Worldwide is a full-service promotional marketing agency worldwide that delivers effective, innovative promotional solutions for its clients including Smurfs, Peppa Pig, Discovery Channel, FC Barcelona, BMW, Pantone and major events such as 2018 FIFA World Cup Russia and Beijing 2008 Olympic Games.
