Disney’s #DreamBigPrincess is to take the spotlight at the United Nations HQ in New York with photographs from female photographers to be exhibited there throughout the first week of January. The project taps into the power of Disney Princess stories to encourage kids to follow their dreams.
The campaign which was developed in association with Girl Up, UNICEF and the UN Children’s Fund will feature images captured by nineteen female photographers from fifteen countries showcasing the inspiring stories of real-world girls and women, as part of Disney’s Dream Big, Princess initiative launched in 2016.
“This initiative is about celebrating the positive impact of strong female role models, whether that’s Moana, Tiana or one of the amazing real-world subjects of the #DreamBigPrincess images,” said Jimmy Pitaro, chairman, Disney consumer products and interactive media.
“We’re thrilled with the response to the campaign and excited to partner with Girl Up, at the United Nations Foundation to showcase these powerful images to such an international audience,” he summed up.
The display will feature the images from the campaign’s award-winning photographers and their subjects that have turned their dreams into reality.
From the youngest ever speaker at the UN to a gold-medal-winning Chinese Paralympian, the founder of the first female cycling team in Bamiyan, Afghanistan, a teenage author of a STEM coding book for kids, and a young surf champion from Brazil, the images will spotlight a diverse range of stories to connect with kids and families around the world.
For each like or post of a #DreamBigPrincess photo during the campaign timeframe, Disney will donate $1 to Girl Up to support girls’ leadership and empowerment.
Since their release in August, the images have been liked and shared millions of times online, enabling Disney to donate $1 million to Girl Up
The exhibit will be open for public viewing in the UN visitors lobby via pre-scheduled guided tours Monday-Friday or on the weekends via a UN security pass.