Igloo Products Corp. (“Igloo”), the industry leader in coolers, has announced their new collaboration with Viacom Nickelodeon Consumer Products (VNCP) and Nickelodeon’s iconic character, SpongeBob SquarePants. Nickelodeon is commemorating 20 years of SpongeBob SquarePants this year, and in celebration, VNCP is expanding product collaborations for their beloved character.
“For the last 45 years, the trusted Igloo Playmate coolers have evolved to showcase quintessential imagery, colors and graphics. Generations of cooler users have grown to love this iconic ice chest for its grab-and-go convenience and dual-access secure lid opening. Our collaboration with SpongeBob was a perfect match – just like him, Igloo Playmate is known for its iconic and recognizable shape!” said Brad Blankinship, Vice President of Marketing for Igloo Coolers.
With the signature style of the Playmate ®, the collaboration features bold graphics that are quintessential to the show:
Limited-Edition SpongeBob Rainbow Playmate Elite – 16 QT Cooler
Limited-Edition SpongeBob CloseUp Playmate Pal -7 QT Cooler
Limited-Edition SpongeBob Surprise Playmate Mini – 4 QT Cooler
Jose Castro, Senior Vice President, Softlines and Global Collaboration, Viacom Nickelodeon Consumer Products added: “SpongeBob has always been synonymous with celebrations. As we kick off our tribute to 20 years of SpongeBob, fans can truly have the Best Summer Ever with their new limited-edition SpongeBob Igloo cooler.”
This collection will be available for purchase Summer 2019 with select retail partners and at www.igloocoolers.com.