To drive growth, eOne inks new licensing deals for ‘Peppa Pig’

To drive the growth of its popular animated preschool property Peppa Pig in the UK, eOne has inked a range of new licensing deals.

According to a Kidscreen report, the new licensees include Fashion UK (kids and adult apparel), Alfred Franks & Barlett (sunglasses), Dreamtex (wallpaper), Origincal Candy Co (lollipops), Great British Teepee Company (playhouses, luggage), Enesco (gifting, limited-edition figurines), Evode Group (apparel, bedding) and Pez (candy). And the company has extended existing partnerships with Yoplait (snacks) and retailers Marks and Spencer and Next (apparel).

To celebrate Peppa’s 15th anniversary next year, eOne is also working on a number of exclusive partnerships and product ranges including Character Options (plush, figures), Penguin (books), Redan (magazine specials), Enseco (figurines), Gemma (partyware) and Fashion UK (party apparel), with more to be announced in the coming months.

To commemorate the occasion, a nationwide cinema release of Peppa Pig: Festival of Fun! Will be released on April 5, along with live events, location-based entertainment formats, and retail and product initiatives.

eOne is bolstering the brand abroad as well, with a Peppa Pig movie co-produced with Chinese distributor Alibaba Pictures set to debut in early 2019, and Alpha Group appointed as master toy partner in the region. New Peppa Pig licensing programs have recently kicked off in Japan, India, Hong Kong, Korea, Singapore, Thailand, the Philippines, Taiwan, Vietnam, and Mongolia.

The multi-award winning animated show premiered on TV screens in Japan last October on TV Tokyo. The series also launched on cable channel Disney Junior in January 2018 and following strong viewing figures, Peppa Pig will get a new time slot from March 27 that will see it reach more households. Alongside this, Japanese Home Entertainment distributor Nippon Columbia will introduce the first Peppa Pig DVD ‘Muddy Puddles’ into the market from March 28.

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