The Pokémon Company unveils ‘Lavender Town’ inspired fashion line

The Pokémon Company International unveiled a new original collection of apparel and accessories influenced by Lavender Town, an iconic and fan-favorite location in the Kanto region.

Lavender Town originally appeared in the Pokémon Red and Pokémon Blue video games and is recognized among fans as the most mysterious and one of the most iconic locations in the video game series.

The new collection includes a wide range of products including crewneck sweatshirts, 9Fifty Baseball Cap by New Era, leggings, infinity scarf, backpacks, laptop sleeves, colour changing mugs, lunch boxes and pencil cases.

The price of the products ranges from USD 9 to USD 40.

Shrouded in shadow and mystery and known for spooky sightings, Lavender Town is home to the Pokémon Tower, the final resting place of many Pokémon in the Kanto region. Like Lavender Town itself, this line is dark and mysterious, and it features several elements inspired by the town, including the eerie tower and Ghost-type Pokémon.

The new collection is now available exclusively in the US on, the premier destination for official Pokémon merchandise.

This new Pokémon Center-exclusive line follows the US online retail store’s recent introduction of popular themed goods, including the Team Skull and Destination Pokémon collections.

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