Search for character-based merchandise gets easier! Toonmart launches its flagship store in Mumbai

Want to have your favourite superhero or a Wonderland at your child’s birthday party? But, don’t know how to execute? Planning one has just been made easier with the launch of Toonmart – a one stop-destination for all character-based merchandise.

The wide range of products include all the favourite toon characters including toys, stationary, back to school products including apparels, accessories, home decor, footwear), Chhota Bheem, Captain America, Hulk, Motu Patlu, Frozen, Disney Cars, Barbie, Doraemon, Minions, Batman, and Tom and Jerry.

The burgeoning merchandising market in India is gathering great momentum and foresees huge growth for the sector. However, there is considerable inconsistencies in availability, display and pricing of products especially character based merchandise.

Located in Mumbai’s RCity Mall, the new sprawling 1000 sq. ft. store is distinguished by its unique, open-sell environment with an ever-increasing assortment of products.

Keeping the current Indian scenario, Toonmart is taking a leadership stance and creating a retail platform by integrating all the available merchandise under one roof.

Toonmart is owned by the parent company Sticker Bazaar and is headed by Vinod M Jain, Founder & Managing Director Toonmart and Yatish D Jain, Co-founder and CEO.

Speaking at the launch, Yatish Jain, CEO & Co-Founder said, “We are very excited to finally have wheels on the ground with Toonmart. Toonmart is a one of its kind concept in the Indian market which will bring together various categories and merchandise options of the popular character based merchandises and give the consumer a chance to explore all the products under one roof! A win-win for both the consumer and the product licensees.”

Simultaneously, the company have also launched Toonmart in Ahmedabad, Lucknow and Indore. In addition, the company is also looking at a robust line up of stores in Tier 1 and 2 cities through owned and the franchise model.

The parent company Sticker Bazaar, manufacturing leader in the sticker, stationary & label industry was incepted in 2006.

Toonmart store will offer a wide range of products based on characters including toys, back to school products, accessories, clothing and more. Toonmart will operate through retail and franchise model. The price range is equally comfortable to suit every preference and interest. Toonmart houses the latest trends and most inspiring new character merchandise.

Leave a Reply

%d bloggers like this: