Sanrio partners with Ergobaby to create Hello Kitty inspired baby merchandise

Sanrio has partnered with Ergobaby, an ergonomic baby mobility brand, for a limited-edition line of baby products featuring Hello Kitty.

The new collection will include branded baby carriers, doll carriers, swaddlers, baby sleeping bags as well as limited edition designs that aim to reflect Hello Kitty’s style and kawaii sensibility.

The Ergobaby limited edition Hello Kitty collection will be available globally online and in-store later this month.

However, from food trucks to wine, the Sanrio’s most famous character is everywhere. Sanrio works with a variety of companies to make its stable of characters relevant to diverse demographics.

According to Forbes, Sanrio is a massive, international business, worth an estimated USD 2.4 billion in 2015.

Who is Hello Kitty?

Hello Kitty, one of the most successful character-based properties in history was created by Sanrio in 1974.

She is a perpetual 3rd grade student who lives outside London. Though she appears to be anthropomorphic, according to her creators she is not a cat: she is simply a cartoon character with a red bow and, notably, no mouth.

Hello Kitty vinyl coin purse was introduced by Sanrio in March 1975.

Hello Kitty’s market has broadened to include adult consumers, being found on a variety of products ranging from school supplies to fashion accessories.

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