Sanrio has launched a new Hello Kitty Café in Northern California.
Located at Sana Row in San Jose, the pink-dominated ‘Hello Kitty’ Mini Café offers pies, tarts, cookies, pastries and cakes, hot and cold beverages.
Besides eatables and desserts, the café also offers collectible Hello Kitty Café merchandise including t-shirts and mugs.
“We have seen great success and high demand from fans of all ages enjoying the Hello Kitty Café Truck, Pop-Up Container, and Mini Cafe concepts,” David Marchi, vice president of brand management and marketing, Sanrio was quoted as saying from the License Global.
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“We are expanding the Cafe concept further with additional locations and formats to bring the experience to our Bay Area fans. Santana Row is the perfect location to debut our newest Cafe extension to offer super cute and delicious treats to Northern California,” David further added.
During the grand opening, the café gives giveaways, complimentary beverages, and small gifts with purchase for the first 50 customers.
The Hello Kitty Mini Café in San Jose is the latest food effort from Sanrio who launched the Hello Kitty Café Truck in 2014; the Hello Kitty Café Pop-Up Container at the Fashion Valley Shopping Center in San Diego, as well as a second food truck last year.
Hello Kitty, one of the most successful character-based properties in history was created by Sanrio in 1974.
She is a perpetual 3rd-grade student who lives outside London. Though she appears to be anthropomorphic, according to her creators she is not a cat: she is simply a cartoon character with a red bow and, notably, no mouth.