Pokémon Company, Geox join hands for kids’ sneaker collection

Pokémon Company International has partnered with high technology footwear manufacturer Geox for a kid and junior’s sneaker collection.

This is Geox’s first-ever kids’ collection with Pokémon. According to a report in the License Global, all sneakers will have its patented Net Breathing System.

The “Pokémon” Collection by Geox will be available at retail stores, including Geox stores, in Europe this month.

Recently, the Pokémon Company has announced the launch of three new Pokémon titles for Nintendo Switch.

Pokémon: Let’s Go, Pikachu! Pokémon: Let’s Go, Evee and the free-to-start Pokémon Quest have all been brought into the popular Pokémon cannon.

The company has proved itself an evergreen brand among youngsters and adults alike since the launch of the first Pokémon role-playing game on the Nintendo Game Boy system in 1996.

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