A Pink Panther fashion collection for women has launched at the Belgian fashion label Essential Antwerp. The deal was brokered by CPLG on behalf of Metro Goldwyn Mayer Studios.
Featuring the Pink Panther, the new fashion line includes sweatshirts, knit sweaters, t-shirts and handbags with embroidery, sequins, and slogans. The collection will be included in a look book shoot and featured on Essentiel’s social media channels.
Tom De Poortere, creative director at Essential Antwerp, said, “We always look to include graphic prints or characters into our collections and the Pink Panther is fun, colourful and has a unique charm which perfectly fits our brand.”
Essential Antwerp began life as a basic t-shirt collection in 19999 in Belgium and grew into a ready-to-wear collection for men and women. Today, there are 43 Essential stores in Belgium, France, Spain, the Netherlands, Germany and the UK.
Matt Tobia, account manager, CPLG Benelux, added, “The Essential brand is synonymous with luxurious, off-beat fashion and they have created a stylish, contemporary range for Pink Panther, which reflects the sophistication for which the character is known and loved”
First featured in 1964, Pink Panther becomes a star of both the small screen and cinemas. The Pink Panther is a fictional animated character who appeared in the opening and/or closing credit sequences of every film in the Pink Panther series except for A Shot in the Dark and Inspector Clouseau.