Japan’s Sekiguchi and Technicolor Animation Productions (TAP) have appointed several top-tier regional licensing agents for Monchhichi.
The new CGI animated series have been co-produced by TAP and TF1 in collaboration with Sekiguchi, and have signed a roster of new licensing and promotional partnerships in France, Italy, and Russia.
The new agents include Alicom (Nordic region), Ypsilion Licensing (Spain), and Monco Creation Limited (China/HKG/Taiwan), who join Maurizio Distefano Advisors (Italy), Plus License (Russia, CIS, and CEE) who were also recently appointed.
In France, TF1 Licenses has signed several new licensing partners that include Buffalo Grill, the leading casual dining chain in the country with over 350 restaurants, who will launch a month-long Monchhichi promotion in fall 2018
Ravensburger will create a range of games and puzzles and M.L.P has been appointed for a children’s apparel line. In Italy, Maurizio Distefano Advisors brokered a deal with Gedis for food and in Russia, Plus License brokered a license agreement with Dali (eggs + premium).
Additionally, PGS Entertainment, the exclusive distributor for Monchhichi outside of France has signed new deals for Monchhichi with Canal Panda in Spain, Frisbee in Italy, Karusel in Russia, and Spacetoon in the Middle East, who will commence broadcast in fall 2018 and early 2019.
Silverlit, the global master toy partner for the new series, will be rolling out toys including figurines, playsets and a car in time for holiday 2018 across EMEA in Italy, Spain, Portugal, Finland, Norway, and Russia. The new toy line had its world debut in France, Benelux, and Switzerland in Spring 2018.
“In addition to the iconic doll, Sekiguchi is very happy to be able to bring a new and large range of products to fans through our partners to serve a new generation who will be able to enjoy Monchhichi as much as their parents did in the 80’s,” said Christophe Millet, EMEA Sales and Marketing Manager, Sekiguchi.
The CGI series Monchhichi is based on the iconic lovable plush that first debuted in 1974 from Japan’s Sekiguchi. Over 100 million dolls plus accessories have been sold in over 40 countries to date.
Monchhichi is co-produced by Technicolor Animation Productions (the production arm of Technicolor’s Animation and Games), and France’s TF1 in collaboration with Sekiguchi.