Genius Brands secures four new licensing partners for ‘Rainbow Rangers’

Rainbow Rangers, the new animated adventure series for girls, which premiered on Nick Jr. on November 5, continues to attract new licensing partners in Genius Brands.

Genius Brands’ SVP of Global Licensing Lloyd Mintz announced that the company has signed four new licensing partners, including Cra-Z-Art for crafts and activities, Esquire Footwear for shoes and footwear, Integrity Vitamins for developing a line of chewable, all natural, vegan, gummy vitamins for kids based on the colorful Rainbow Rangers characters, and Townley Girl for a line of age-appropriate cosmetics and a variety of health and beauty products.

“We are thrilled with the response from licensees who are clamoring to be associated with this fresh, colorful and exciting new preschool brand,” explained Mintz.

“There is already an amazing consumer awareness for the brand, heightened by the premiere on Nick Jr., of course.  And once the licensing program launches at retail outlets throughout the country–starting in back-to-school 2019 with over 300 product SKU’s coming to the marketplace–we fully anticipate Rainbow Rangers will be among the top ‘must have’ consumer products for children of all ages throughout next year,” Mintz further added.

Genius Brands has partnered with over 25 blue-chip industry-leading licensing partners for the retail launch of Rainbow Rangers, including Mattel Inc. (master toy), MacMillan Publishing (master publishing), Bentex (master apparel), A.M.E. (sleepwear), Berkshire Fashions (cold weather accessories), BioWorld (bags, backpacks), Ceaco (puzzles), Disguise (Halloween costumes), Handcraft Manufacturing (packaged underwear), H.E.R. Accessories (jewelry and hair accessories), Jay Franco (bedding and bath), Dynacraft (bicycles), Kid Galaxy (bubble toys), Kiddieland (foot-to-floor ride-ons), Planet Sox (hosiery), Spirit Halloween (direct-to-retail program), KIDdesigns (youth electronics line), and Basic Fun! (novelty toy line).

The Rainbow Rangers series follows the thrilling rescue-based adventures of seven 9-year-old girls who are Earth’s first responders, protecting people, animals, resources, and the natural beauty of our world. The Rainbow Rangers, who live in the magical land of Kaleidoscopia at the other side of the rainbow, have their own distinctive personalities and superpowers. Whenever there’s trouble for the people or animals of Earth, our seven heroines zoom into action and ride their Spectra Scooters across the rainbow to save the day.

Boasting a unique and highly-accomplished team of creators from the animated motion picture world, Rainbow Rangers’ creative development and production team includes Rob Minkoff (Disney’s The Lion King director), Shane Morris (Disney’s Frozen co-writer), Tim Mansfield, and New York Times Bestselling author and Emmy-nominated writer Elise Allen (Dinosaur Train, Lion Guard, Barbie specials) who is serving as head writer and co-creator.

Genius Brands’ Chairman and CEO and multiple Emmy Award-winning producer of more than 5,000 episodes of children’s programming, Andy Heyward, serves as executive producer, with legendary Disney alum Ruben Aquino creating key designs. Aquino is responsible for the design and animation of many of Disney’s most iconic characters from award-winning films including The Lion King, Beauty and the Beast, The Little Mermaid, Mulan and Frozen.

Headquartered in Beverly Hills, Genius Brands is a leading global kids’ media company developing, producing, marketing and licensing branded children’s entertainment properties and consumer products for media and retail distribution.

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