Firefly ropes in ‘Booba’ to its licensing portfolio

D Sparrow has chosen Firefly Brand Management to be its North American licensing agent for the “Booba” animated series.

The children’s preschool series airs on Netflix, YouTube, Amazon and iTunes in U.S. markets. It follows the adventures of a little creature called Booba.

“We are delighted to be working with the 3D Sparrow team and ‘Booba,’” says Cynthia Modders, chief executive officer, Firefly Brand Management. “We love the sensational success this unique series has maintained and look forward to introducing ‘Booba’ to our licensing partners to share the many potential product possibilities offered by the unique and compelling brand of the ‘Booba’ character.”

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