Disney has come out with its latest campaign to celebrate the 89th anniversary of Mickey Mouse, its flagship character.
The campaign will kick off with Mickey embarking on a trip around the world, where he’ll make surprise appearances at real-world locations in countries such as Japan, Chile, Canada, China, England and the U.S. Mickey’s surprise appearances will also be captured and shared on Disney’s Mickey Mouse Facebook and Instagram pages. The character will also visit the Good Morning America studios in New York City on November 15.
Following Mickey’s Good Morning America appearance, Disney’s e-commerce site shop Disney.com will feature Mickey birthday merchandise from November 16 to 23. And from then on, all Disney Stores in the U.S. will host a variety of activities to celebrate the flagship character’s birthday.
Additionally, on November 18, the Disneyland and Walt Disney World Resorts, as well as Disney Stores in the U.S., will distribute commemorative Happy Birthday, Mickey! buttons. Disneyland Park in Anaheim, California will also host a cavalcade featuring some of Mickey’s friends along with the Disneyland Band. At the Magic Kingdom Park in Florida, fans will be treated to characters and performers dancing to a special birthday-themed song during the “Move It! Shake It! Dance & Play It!” street party.
Furthermore, Disney Channel and Disney Junior will air special marathons of “Mickey and the Roadster Racers” and “Mickey Mouse Clubhouse” throughout the weekend of November 17. The Disney Channel will also air Mickey Mouse shorts every half hour on November 18, starting with the premiere of “The Birthday Song,” a new short in which Minnie Mouse loses the notes to Mickey’s birthday song and needs to recover them to save the festivities. A new Mickey Mouse-themed Disney Junior Music Nursery Rhymes short, entitled “Happy Birthday,” will also debut on Nov. 17 on Disney Junior YouTube.
Mickey’s anniversary is celebrated in honour of the release of his first theatrical film Steamboat Willie on November 18, 1928, at the Colony Theatre in New York City. Since then, Mickey has starred in more than 100 cartoons.