DHX brands signs new licensing deals for ‘Teletubbies’ in South Korea

DHX Brands has signed nine new consumer products licensees for its Teletubbies brand in South Korea.

The news follows the recent launch of the new Teletubbies series in South Korea on the country’s leading public broadcaster, KBS, and on streaming services Naver TV and Naver Junior.

The new consumer products line builds on the strategy to expand the Teletubbies brand throughout Asia and capitalize on the significant opportunity in the region.

Targeting both children and adults, and aiming to tap into the brand’s strong heritage in South Korea, the range of new Teletubbies products will include:

  • Books from Random House Korea
  • Health-based products from L2 Communications
  • Bath and sand-play toys from Big Tree
  • Novelty toys from Daeyoung Tongsang
  • Footwear from Alphashoe
  • Phone cases and accessories from Coquad
  • Emoticons from Unico Korea
  • Soft toys from Ezen Creation

“With new consumer products coming in South Korea, and a raft of new broadcast and streaming platforms on board, kids and adults alike will be able to celebrate and share their love of the colorful quartet across cultures and languages worldwide,” said Tom Roe, Commercial Director, DHX Brands.

Besides, DHX Media’s distribution arm has signed 19 additional broadcast and streaming agreements internationally for the new Teletubbies series, bringing the total number of platforms signed for the preschool series to 54, spanning more than 100 territories worldwide.

Seasons one and two of the new Teletubbies have been picked up by the streaming service Bilibili in China; HBO Europe, for Eastern Europe; and RTM for Malaysia. New deals for season two include ABC (Australia), ETV (South Africa), NPO (Benelux), Télémagino (Canada), Hop! (Israel), E-Junior (Middle East), and YoYo TV (Taiwan).

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