Eva Flotter, Sub-brand of Action Footwear forays into brand licensing world with Powerpuff Girls inspired collection
Cartoon Network has teamed with Eva Flotter, the sub-brand of footwear mogul Action Shoes to launch collection of The Powerpuff Girls-inspired slippers for kids. Eva Flotter will also produce range of Gwen, Johny Bravo, Dexter and Cartoon Pop. Mediated by Bradford License India, the deal is valid for a year and half.
The deal will mark Eva Flotter’s foray into brand licensing. The collection will be launched at the annual distributor’s meet of Eva Flotters scheduled on 11thSeptember. “We haven’t launch anything, but our annual dealer’s meet at 11th September is when we are launching the Cartoon Network products,” said Shalu Agarwal, MD, Action Eva Flotter.
The collection is most likely to mark brand’s foray into online space as well. “Though the brand is not online yet but probably that is where we want to come up with this new range,” Agarwal added.