Chloe’s Pops, a line of frozen treats, has signed licensing deal with Nickelodeon, the number-one entertainment brand for kids for a new kid-focused line!
The line of 40 calorie fruit pops is made with the same simple base ingredients as Chloe’s main line — fruit puree, water, and cane sugar. At launch, a new blueberry-banana combination features Thomas & Friends branding and packaging, while Sunny Day will be featured alongside a new strawberry-mango blend. The line made its debut at Natural Products Expo West earlier this year, and will roll out nationwide across North America at Walmart, ShopRite, and other major retailers by the end of May. For its kids line, Chloe has gone with a 1.5-ounce (compared to the 2.5-ounce original size), ‘bullet’ shape product.
The collaboration with Nickelodeon marks the first licensed line extension for Chloe’s Pops, which was founded by mom-to-be Chloe Epstein in 2014, as an alternative to frozen treats packed with sugar and artificial ingredients. The brand began as a retail location in NYC prior to branching into consumer packaged goods.
For Epstein, the brand’s kids line extension is a fulfillment of the original mission she had when launching Chloe’s CPG Pops back in 2014. As a mom of young kids, Epstein was always searching for a clean label treat with simple ingredients that weren’t loaded with artificial ingredients, but felt dismayed at the options available.
Partnering with Nickelodeon will help Chloe’s better reach a new target consumer audience of young kids.
“Who better to capture kids’ attention than the number-one entertainment brand for children?,” commented Epstein.