Odd-of-the box thinking to drive licensing efforts
Leading global brand licensing agency, Brandgenuity, has been selected by One Animation as licensing agent in the US and Canada for the global smash hit animated series, Oddbods.
The New York-based agency will build a licensing program for the Oddbods brand in categories including publishing, toys and games, apparel and accessories, back-to-school, home, gifts, social expression, experiences and more.
Created and produced by CG animation studio One Animation, Oddbods has seen a dramatic expansion of its fan base over the last 12 months, particularly in North America where it broadcasts on Disney Junior and has also pulled in over 70 million views online. The property appeals to kids and tweens.
“We are very excited to be working with Oddbods. It has a broad appeal, with fans from all age groups who keep coming back for more and more content,” said Jay Asher, Partner at Brandgenuity. “But most importantly, Oddbods has something we think licensees and retailers are looking for – a positive property that encourages all of us to ‘celebrate our inner odd’!”
“Licensing in North America will be an important move for our global business plans,” explains Sashim Parmanand, CEO of One Animation.
“But nowadays consumers, and particularly kids, really expect to be able to interact with their favourite brands across all platforms from TV and mobile gaming to ‘offline’ consumer products such as toys and clothing. This is where the team at Brandgenuity comes in, with their vast experience and huge industry knowledge and packed contacts book. We’re looking for exciting ways to expand the world of Oddbods, bringing them to life on and off-screen.”