Cartoon Network Enterprises, the licensing and merchandising arm of Turner India and Balenzia, a leading premium sock brand, are launching a range of uber-cool socks for women, men, and kids.
The collection includes timeless favourites and new-age icons such as We Bare Bears, Dexter’s Laboratory, Johnny Bravo, The Powerpuff Girls, Courage- The Cowardly Dog, Ed, Edd and Eddy’
The range is available online on Balenzia.com and leading e-commerce websites such as Amazon, Flipkart, Snapdeal, Jabong. The prices of the products range from Rs 109 to Rs 349.
Commenting on the launch, Rahul Gupta, Director – Balenzia, said, “We are extremely excited about this launch. The partnership gives us an opportunity to uniquely leverage upon some truly iconic characters that have stood the test of time and have a long-standing bond with their audience. The expressive and quirky collection helps us further strengthen our women and kids’ portfolio. The bold pop culture designs in ultra-soft combed cotton are sure to win smiles and hearts.”
Commenting on the partnership, Anand Singh, Senior Director – Cartoon Network Enterprises, South Asia, Turner India, said, “The new range inspired by The Powerpuff Girls, We Bare Bears, Dexter’s Laboratory and more, gives an opportunity for fans to dive into the fantasy world of their favourite toons. The partnership with Balenzia is a great way to connect with the fans in an engaging and fashionable way.”
The deal follows a successful tie-up for Justice League from Warner Bros. Consumer products, which is also managed by Turner India in South Asia, this new range is another milestone as it sets a benchmark in redefining fashion. The partnership enables Cartoon Network Enterprises to expand its offerings and strengthen Balenzia’s brand identity as the new pop-culture shopping destination for millennials.
Balenzia is a leading brand of premium socks in India. The company has a reputation in producing high-quality socks, for the discerning consumer with an immaculate taste of fashion and style.
With access to some truly amazing licenses, Balenzia offers the largest collection of character
Cartoon Network Enterprises (CNE), the licensing and merchandising arm of Turner Asia Pacific, is responsible for building world-class licensing programs across its franchises. CNE connects with millions of Cartoon Network fans through consumer products, promotional licensing, interactive games, publishing, live events and location-based entertainment such as the Cartoon Network Amazone waterpark in Thailand, the Cartoon Network Wave cruise liner, and Amaazia theme park in India.