Chacha Chaudhary becomes the unofficial ambassador of ‘Swachh Bharat Mission’

Chacha Chaudhary, the legendary Indian comic hero is the unofficial ambassador of Swachh Bharat with the launch of the fifth comic book – Chacha Chaudhary, Mowgli and Swachh Nagar in continuation to the Swachh Bharat comic series created by Diamond Toons.

The comic book involves iconic character Mowgli and the giant Sabu along with Chacha Chaudhary guiding and creating awareness on dry and wet garbage segregation.

Speaking on the launch of the comic book, Manish Verma, Director, Diamond Toons said, “Chacha Chaudhary has been infusing new energy to the national cleanliness mission time to time through these series of comic books. With his vast reach to the Indian households, urban and rural alike, Chacha Chaudhary is now an integral part of the campaign and is being recognized as its unofficial ambassador by his fans. Involving Chacha Chaudhary shows the power and influence of this iconic character who is still working better in reaching out to people of all age groups and social profiles. This content developed around Chacha Chaudhary is now been taken to multiple levels as reference material or teaching aid for storytelling, workshops, nukkad nataks etc and is working efficiently in favour of the mission.”

With back-to-back editions of the comic book in series, Chacha Chaudhary has helped successfully promote this campaign across the country aggressively which has led to a strong behavioural change in kids and adults. The character has now become the unofficial face of the movement. The change derived by Chacha Chaudhary through these ‘Talking Comics’ on Swachh Bharat has proved that he is the biggest influencer of all generations for behavioural change and people put in maximum trust in him in India.

The comic has been translated in 12 major Indian languages namely Hindi, English, Bangla, Gujarati, Marathi, Assamese, Malayalam, Punjabi, Sanskrit, Tamil, Telugu and Urdu.

Below are the points that are addressed in the comic series:

-Eliminating open defecation

-Solid waste management

-Reduce 3 ‘R’s of waste management – reduce, reuse and recycle

-Behavioural change regarding personal hygiene by making them aware to wash hands before and after the meal and after toilet

– Clean toilets in school

Brief descriptions of the comics:

 Comic 1 – Chacha Chaudhary and Swachh Bharat – Introduced the Swachh Grahi Family to the nation with the most favourite character of India, Chacha Chaudhary appealing and guiding to work towards this important campaign.

Comic 2 – Chacha Chaudhary and Toilet – featuring Chacha Chaudhary and Akshay Kumar together. The comic aimed to change the mindset of people in rural areas on hygienic defecation and the importance of building toilets at home.

Comic 3 – Chacha Chaudhary and Swachh Sheher – An initiative which presented the movement ‘Roko-Toko’ where Chacha Chaudhary along with the character ‘Super Dustbin’ make citizens aware and responsible about their day-to-day activities which lead to dirt and uncleanliness in the city.

Comic 4 – Chacha Chaudhary and Bye-Bye Kachra – The comic was made to create awareness on waste management and recycling of garbage.

Comic 5 – Chacha Chaudhary Mowgli and Swachh Nagar – Chacha Chaudhary, Mowgli along with Sabu come together to guide people on dry and wet garbage segregation.

Diamond Toons is the most creative division of Diamond Group of publications. A part of Diamond Toons: Chacha Choudhary, Billu and Pinki are the most loved and read comic characters in India.

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