11thOctober marks the celebration of the birthday of the legend Amitabh Bachchan. Like every year, fans of the super star from across the country came together to celebrate his birthday.
For a change, this year on his 75th Birthday, Shemaroo Ent. Ltd chose a unique way to celebrate the birthday of the Star of the Millennium.
The entertainment house has gathered more than 400 of the Big B fans from their company and outside to portray his life journey and face with a human mosaic.
The organisation will support NGO Goonj with this initiative by donating the 400+ t-shirts that were used in this event.
The ode to the legend kicked off with human mosaic’s of various important elements from his life journey and films like the ‘mic’, representing Amitabh’s initial struggle and rejection in All India Radio, ‘gun’ to represent Amitabh’s role in the famous movie Don, ‘hat’ to represent his character from Amar Akbar Anthony and his iconic ‘beard’.
With the climax of forming the human mosaic of Amitabh Bachchan’s face.
All this came with a layer of engagement with the audiences where the users interacted LIVE with the human mosaics. They could guess how the various elements are associated with AB’s life.
Hiren Gada, Director, Shemaroo Entertainment Ltd. was ecstatic to see the event shape up in full swing. He was further quoted saying, “We are overwhelmed at the response of the event. Majority of our team members, a group of young and enthusiastic people came together to make this event a success. Our idea of engaging the human mosaic with our digital audiences on Youtube and Facebook added to the overall excitement of the event and gave users not only a chance to watch the event live but also be a part of the human mosaic digitally as much as possible from around the world. We think it is the best way to celebrate the 75th birthday of the superstar.’
Shemaroo’s association with Amitabh Bachchan goes a long way and not just that, the company also has one of the largest catalogues of Amitabh Bachchan’s movies from Don to The Great Gambler, Anand, ChupkeChupke, KhudaGawah, Mahaan, Namak Halal, Amar Akbar Anthony and many more. Amar Akbar Anthony, the movie that got Amitabh Bachchan his first Filmfare Award is also being premiered at the MAMI Film Festival under its ‘Restored Classics’ section.