Cindy Crawford teams up with Pepsi

 

Cindy Crawford has teamed up with Pepsi once again.

As part of the alliance, the actress will recreate her iconic 1992 Super Bowl ad with a new 30-second spot for the Big Game on Feb. 4 in Minneapolis.

The new version, which will also star her son Presley Gerber will kick off a year-long a campaign about ‘Pepsi Generations’ that will also feature other icons from Pepsi’s past.

It is not clear which agency is behind the new ad or when it will run during the game. A brand representative declined to provide any further details.

“To this day, people come up to me to talk about how much they loved my original Pepsi spot from ’92,” Crawford said in a statement. “The commercial was a big moment for me and has spanned generations. I am proud to play a role in this iconic pop-culture phenom and excited for fans to see our new take on the Pepsi spot during Super Bowl.”

In an interview, Crawford revealed that she would be recreating the ad and starring in it with her son. She also noted the commercial “was one of those moments in my career that when I walked down the street, people were like, ‘Pepsi!’

As part of the Pepsi Generations campaign, the brand will have pop-ups at big events like the Super Bowl where it will be this year. The soft drink major will also unveil limited retro packaging as well as a loyalty program called Pepsi Stuff.

Tags:

Leave a Reply